True Corporation, through its TrueMove H operations, covers tens of thousands of telecommunications towers across urban and rural Thailand—a network that has been steadily built out and modernized following the True–DTAC merger in 2023. To maintain this vast infrastructure, Rust-Oleum Tower Paint was chosen for its exceptional durability and resistance to UV, rain, and humidity, ensuring consistent performance across the country’s diverse climates.

By applying a premium industrial-grade coating to steel structures, crossarms, and support components, True significantly reduces long-term maintenance needs while preserving both structural integrity and visual standards. The rigorous protection aligns with the company’s wider “telecom-tech” strategy focused on reliability and resilience in its digital infrastructure build-out.