Novacolor

Novacolor is a global leader in decorative coatings, offering an extensive portfolio of high-performance finishes that combine technical excellence with stunning visual impact. From mineral-based plasters like Marmorino, CalceCruda, and Archi+ to metallics, oxidized effects, and concrete-look coatings, Novacolor's products are trusted by architects, interior designers, and applicators in over 70 countries.

With a focus on sustainability, the brand formulates many of its products using lime and clay binders, along with low-VOC and renewable raw materials. Their finishes not only transform walls—they elevate entire environments, bringing depth, tactility, and elegance to both residential and commercial spaces.

Novacolor’s surfaces have been featured in world-class projects including luxury villas in Dubai, flagship retail stores in Paris and Milan, boutique hotels in the Greek islands, and contemporary museums across Asia. Backed by a robust global applicator network and a commitment to constant innovation, Novacolor has become synonymous with architectural expression, artisan craftsmanship, and surface storytelling.

With over 40 years of experience and part of the San Marco Group since 2009, Novacolor continues to set the benchmark for decorative finishes worldwide.